How does a sender become Return Path Certified?

Becoming Return Path (Validity) Certified requires meeting baseline requirements and completing an application process. Requirements include proper authentication, complaint rates below thresholds, low unknown user rates, and clean sending practices.

The application involves providing sending infrastructure details, demonstrating consent practices, and agreeing to ongoing monitoring. Validity evaluates historical sending performance against their criteria.

Certification decisions consider overall sender quality rather than single metrics. Meeting all requirements does not guarantee acceptance; Validity evaluates holistically. Once certified, maintaining status requires continued compliance with metrics monitored continuously.