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List Cleaning & Scrubbing

The practical act of hygiene. This is the regular, scheduled removal of hard bounces, complainers, and dormant users. It's the "swabbing of the decks" that keeps your sender reputation from "rusting.

5 questions in this topic

Questions about List Cleaning & Scrubbing

What is email list cleaning? How often should I clean my email list? What types of email addresses should be removed during cleaning? What tools can help with list cleaning? What's the difference between list cleaning and validation?