Data Sources & Acquisition Risk

Where did your subscribers come from? A double opt-in form is "Grade-A cargo." A "bought list" is "toxic waste" guaranteed to hit spam traps. This section assesses the risk of every single way you can acquire an email address.

18 questions in this topic

Why does the source of email acquisition matter for list quality? What’s the difference between organic and purchased lists? Why are purchased or scraped lists risky? What are co-registration lists? What are the risks of co-registration lists? What is a rented list? What are the risks of contest/giveaway lists? What are the risks of partner lists or data appends? What are the safest ways to acquire email subscribers? How can I track the quality of different acquisition sources? What are the hidden risks in B2B lead databases? How do form fills introduce noise? How do fake names and domains get into databases? What is typo or malformed address capture? What causes duplicate or alias data in CRMs? What are honeytraps and seeded traps in purchased lists? How can acquisition source metadata improve hygiene? What data should be logged at opt-in for future verification?

Questions about Data Sources & Acquisition Risk