How can ESPs preemptively adapt before enforcement begins?
ESPs can preemptively adapt before enforcement begins by monitoring provider announcements, testing compliance proactively, and updating platform defaults ahead of deadlines. This protects customers who might not track changes independently.
Platform level adaptations include implementing required header support (List-Unsubscribe-Post), updating authentication defaults, adding compliance monitoring dashboards, and adjusting sending infrastructure. These changes prepare all customers simultaneously.
Customer communication helps those who need to take action themselves. Clear explanations of upcoming requirements, compliance checklists, and deadline reminders enable customers to prepare. ESPs with strong deliverability teams provide competitive advantage through proactive guidance.
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