What’s next after Gmail/Yahoo’s policy updates?

Following Gmail and Yahoo's policy updates, the industry expects continued tightening of standards. Potential next steps include stricter DMARC enforcement (requiring quarantine or reject policies), expanded requirements to smaller senders, and additional authentication standards like BIMI.

Microsoft and other providers may announce similar coordinated requirements, extending standards across more of the email ecosystem. Regional providers often follow major provider precedents once they prove workable.

Long term evolution may include sender certification programs, real time compliance monitoring, and integration of additional trust signals. The trend points toward higher accountability for email senders with less tolerance for sloppy practices that enable spam and abuse.