How to re-score your list health during recovery?

List health reassessment process:

Engagement analysis:

Last open date per subscriber

Last click date

Frequency of engagement

Trend direction

Complaint and bounce history:

Any previous complaints

Bounce history

Unsubscribe requests

Source quality review:

Where did each address come from?

Which sources produced problems?

Quality of opt-in process

Scoring model:

Assign points for positive signals

Deduct for negative signals

Rank by overall health score

Use scores to prioritize recovery sending

Complete inventory audit. Know exactly what cargo you have and its condition.