How to re-score your list health during recovery?
Engagement analysis:
- Last open date per subscriber
- Last click date
- Frequency of engagement
- Trend direction
Complaint and bounce history:
- Any previous complaints
- Bounce history
- Unsubscribe requests
Source quality review:
- Where did each address come from?
- Which sources produced problems?
- Quality of opt-in process
Scoring model:
- Assign points for positive signals
- Deduct for negative signals
- Rank by overall health score
- Use scores to prioritize recovery sending
- Complete inventory audit. Know exactly what cargo you have and its condition.
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