What’s the minimum engagement threshold for recovery sends?

Recovery engagement thresholds:

Target metrics:

Open rate: 25%+ (ideally 30%+)

Click rate: Above your historical average

Complaint rate: Below 0.1%

Bounce rate: Below 1%

If not meeting thresholds:

Segment more aggressively

Reduce send frequency

Improve content relevance

Review list sources

Why high thresholds matter:

Recovery requires positive signals

Weak engagement does not help

Better to send less with better metrics

Adjustment:

Thresholds can relax as recovery progresses

Start strict, loosen gradually

Never below healthy industry norms

Only ship cargo you are confident will be well received during your probation period.