How can engagement be used to repair reputation?
Why engagement helps:
- Providers learn from recipient behavior
- Opens, clicks, replies signal wanted mail
- Positive signals counteract negative history
Strategy:
- Send only to users who recently engaged
- Their positive behavior teaches algorithms
- Gradually rebuilds trust
Engagement actions that help:
- Opens (with tracking limitations)
- Clicks on links
- Replies to emails
- Moving from spam to inbox
- Adding to contacts
Avoid during recovery:
- Sending to unengaged users
- Actions that generate complaints
- Low-engagement content
Your most satisfied customers vouch for you. Their positive interactions rebuild your standing.
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