How can engagement be used to repair reputation?

Using engagement for reputation repair:

Why engagement helps:

Providers learn from recipient behavior

Opens, clicks, replies signal wanted mail

Positive signals counteract negative history

Strategy:

Send only to users who recently engaged

Their positive behavior teaches algorithms

Gradually rebuilds trust

Engagement actions that help:

Opens (with tracking limitations)

Clicks on links

Replies to emails

Moving from spam to inbox

Adding to contacts

Avoid during recovery:

Sending to unengaged users

Actions that generate complaints

Low-engagement content

Your most satisfied customers vouch for you. Their positive interactions rebuild your standing.