Engagement-Based Repair

The only way to fix a "reputation" problem. This section explains that the only way to fix a bad reputation at Gmail is to send a small volume of mail that gets high engagement (opens/replies). You must prove, with data, that people still want your cargo.

10 questions in this topic

How can engagement be used to repair reputation? How to build a “safe send” segment for recovery? How does positive engagement influence ISPs post-crisis? What’s the minimum engagement threshold for recovery sends? How do you gradually reintroduce colder segments? How to re-score your list health during recovery? How can surveys, replies, or interactive emails rebuild trust? How can you measure engagement quality improvements? How to avoid triggering complaints during recovery? What’s the difference between reactivation and recovery engagement?

Questions about Engagement-Based Repair