How can surveys, replies, or interactive emails rebuild trust?

Interactive content for recovery:

Why it helps:

Replies are strong engagement signals

Interaction proves human interest

Different from passive receipt

Tactics:

Short surveys (1-2 questions)

Preference updates (what content do you want?)

Direct questions inviting replies

Polls and quick feedback

Benefits beyond signals:

Learn what recipients actually want

Re-engage lapsed users

Clean list through responses

Implementation:

Make response easy (one click)

Thank respondents

Actually use the feedback

Conversation demonstrates relationship. Two-way communication rebuilds trust faster than broadcasts.