How to avoid triggering complaints during recovery?

Content relevance:

• Send what recipients signed up for
• No surprises or topic changes
• High value, not promotional heavy

Frequency management:

• Do not increase frequency during recovery
• Respect any stated preferences
• Less is more during this period

Easy unsubscribe:

• Prominent unsubscribe link
• One-click process
• Better unsubscribe than complaint

Expectation alignment:

• Remind who you are and why you are emailing
• Match From name and content to expectations
• No deceptive subject lines
• Every complaint during recovery hurts more than normal.
• During probation, every infraction is scrutinized. Maintain perfect behavior.