How to avoid triggering complaints during recovery?
Preventing complaints during recovery:
Content relevance:
Send what recipients signed up for
No surprises or topic changes
High value, not promotional heavy
Frequency management:
Do not increase frequency during recovery
Respect any stated preferences
Less is more during this period
Easy unsubscribe:
Prominent unsubscribe link
One-click process
Better unsubscribe than complaint
Expectation alignment:
Remind who you are and why you are emailing
Match From name and content to expectations
No deceptive subject lines
Every complaint during recovery hurts more than normal.
During probation, every infraction is scrutinized. Maintain perfect behavior.
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