How can you measure engagement quality improvements?
Depth metrics:
- Click-to-open rate (engagement beyond opening)
- Multiple clicks per email
- Time spent (if measurable)
- Conversion actions
Frequency metrics:
- Engagement across multiple sends
- Consistent versus sporadic engagement
- Re-engagement of previously quiet users
Timing metrics:
- How quickly recipients engage
- Engagement within first hours versus later
Segment comparison:
- How different segments perform
- Which segments improving fastest
- Identify best and worst performers
Quality improvement means deeper, more consistent engagement, not just more opens.
Not just counting deliveries, but measuring customer satisfaction with those deliveries.
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