What’s the difference between “temporary dip” and “systemic degradation”?

• Temporary dip: Short-term fluctuation that self-resolves.
• Lasts hours to a few days
• Often caused by provider algorithm changes, temporary blocklisting, or volume fluctuations

• Recovers without major intervention
• Does not worsen over time
• Systemic degradation: Persistent decline requiring intervention.
• Lasts weeks or longer

Caused by fundamental problems (list quality, authentication, reputation damage)

• Requires active remediation
• Often worsens if ignored

How to tell the difference:

• Monitor for 2-3 days before panicking
• If metrics continue declining, it is systemic
• If metrics stabilize or improve, likely temporary
• Check for clear causes (blocklist, spike) versus gradual drift
• Rough seas pass. A hole in the hull does not fix itself.