How to protect remaining healthy IPs or subdomains?
Protecting unaffected sending assets:
Strict traffic separation:
Do not route problem segments through healthy IPs
Do not mix affected domains with clean ones
Keep transactional isolated from marketing
Monitor actively:
Watch healthy assets for any reputation decline
Check postmaster tools daily
Alert on any metric changes
Preventive measures:
Reduce volume even on healthy streams
Focus on highest-quality segments
Avoid any experimental sends
Contingency planning:
Have backup sending ready
Know how to reroute quickly if needed
Healthy infrastructure is valuable. Protect it from contamination.
Keep clean ships away from damaged ones. Prevent spreading the problem.
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