Skip to main content

What’s the role of volume throttling during recovery?

Volume throttling benefits during recovery:

Reduces negative signal accumulation:

Fewer potential complaints

Fewer spam folder placements

Less engagement dilution

Enables monitoring:

Easier to track smaller volumes

Clearer signal on what works

Faster feedback loops

Demonstrates good faith:

Shows providers you are addressing the issue

Not trying to blast through blocks

Throttling approach:

Start with highest-engaged segments only

Gradually increase as metrics improve

Monitor closely at each step

Slow and steady rebuilds trust faster than continued high-volume sending.

Small test shipments rebuild credibility. Mass shipments during probation extend the restriction.