What’s the role of volume throttling during recovery?
Volume throttling benefits during recovery:
Reduces negative signal accumulation:
Fewer potential complaints
Fewer spam folder placements
Less engagement dilution
Enables monitoring:
Easier to track smaller volumes
Clearer signal on what works
Faster feedback loops
Demonstrates good faith:
Shows providers you are addressing the issue
Not trying to blast through blocks
Throttling approach:
Start with highest-engaged segments only
Gradually increase as metrics improve
Monitor closely at each step
Slow and steady rebuilds trust faster than continued high-volume sending.
Small test shipments rebuild credibility. Mass shipments during probation extend the restriction.
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