What’s the role of volume throttling during recovery?

Reduces negative signal accumulation:

• Fewer potential complaints
• Fewer spam folder placements
• Less engagement dilution

Enables monitoring:

• Easier to track smaller volumes
• Clearer signal on what works
• Faster feedback loops

Demonstrates good faith:

• Shows providers you are addressing the issue
• Not trying to blast through blocks

Throttling approach:

• Start with highest-engaged segments only
• Gradually increase as metrics improve
• Monitor closely at each step
• Slow and steady rebuilds trust faster than continued high-volume sending.

Small test shipments rebuild credibility. Mass shipments during probation extend the restriction.