How to stop automated sends without data loss?
Safely pausing automated sends:
Pause, do not delete:
Stop workflow execution, not the workflow itself
Preserve queued messages if possible
Keep trigger data intact
ESP-specific approaches:
Most ESPs have pause/resume for automations
Some allow queue management
Check documentation for your platform
Documentation:
Record what was paused and when
Note any messages that were in-flight
Track what needs to resume later
Communication:
Alert relevant teams about paused automations
Plan for backlog handling on resume
Pausing preserves options. Deleting loses data and context.
Anchor the fleet, do not scuttle it. Document positions for later resumption.
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