How can domain diversification act as a reputation firewall?
Domain diversification as firewall:
Separation strategy:
Transactional on main domain
Marketing on subdomain
Cold outreach on separate domain
Risky activities fully isolated
Firewall benefits:
Marketing problems do not affect transactional
Experiments do not risk main reputation
Can sacrifice isolated domains if needed
Implementation:
Proper authentication per domain
Clear routing rules
Separate IP pools if possible
Documentation of domain purposes
Isolation protects your most valuable sending assets.
Damage control: compartmentalization prevents one problem from sinking everything.
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