What technical issues most often masquerade as reputation problems?
Technical issues mimicking reputation problems:
Authentication failures:
Broken SPF causing delivery failures
DKIM signature errors
DMARC misalignment
Looks like: sudden delivery drop, spam placement
DNS issues:
Expired or changed records
Propagation problems
SPF lookup limit exceeded
Looks like: inconsistent delivery, authentication failures
Infrastructure problems:
IP address changes
TLS certificate issues
Server configuration changes
Looks like: blocks, deferrals
Diagnosis priority:
Check technical issues first (faster to identify)
Then investigate reputation
Technical issues are usually faster to fix
Check if the ship is mechanically sound before assuming the harbor banned it.
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