What technical issues most often masquerade as reputation problems?
Authentication failures:
- Broken SPF causing delivery failures
- DKIM signature errors
- DMARC misalignment
- Looks like: sudden delivery drop, spam placement
DNS issues:
- Expired or changed records
- Propagation problems
- SPF lookup limit exceeded
- Looks like: inconsistent delivery, authentication failures
Infrastructure problems:
- IP address changes
- TLS certificate issues
- Server configuration changes
- Looks like: blocks, deferrals
Diagnosis priority:
- Check technical issues first (faster to identify)
- Then investigate reputation
- Technical issues are usually faster to fix
- Check if the ship is mechanically sound before assuming the harbor banned it.
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