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Is It Auth or Reputation? — We diagnose which technical issue is tanking your inbox placement. Troubleshoot Now →

What technical issues most often masquerade as reputation problems?

Authentication failures:

  • Broken SPF causing delivery failures
  • DKIM signature errors
  • DMARC misalignment
  • Looks like: sudden delivery drop, spam placement

DNS issues:

  • Expired or changed records
  • Propagation problems
  • SPF lookup limit exceeded
  • Looks like: inconsistent delivery, authentication failures

Infrastructure problems:

  • IP address changes
  • TLS certificate issues
  • Server configuration changes
  • Looks like: blocks, deferrals

Diagnosis priority:

  • Check technical issues first (faster to identify)
  • Then investigate reputation
  • Technical issues are usually faster to fix
  • Check if the ship is mechanically sound before assuming the harbor banned it.
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