What’s the difference between a reputation list and a blocklist?
A blocklist provides a binary answer: an IP or domain is either listed or not. There is no middle ground. Being listed typically triggers negative consequences.
A reputation list or reputation service provides graduated scores. Rather than yes or no, you receive a rating that indicates where you fall on a spectrum from very bad to very good.
Sender Score from Validity is a reputation service that rates senders from 0 to 100. Google Postmaster Tools shows reputation categories (bad, low, medium, high). These provide nuanced information beyond simple listing status.
Reputation affects how filters treat your mail. A low reputation adds friction; a high reputation provides latitude. Blocklisting is more absolute, often triggering outright rejection.
A blocklist says stop or go. A reputation list says how fast you can sail through inspection.
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