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Testing Personalization & Dynamic Content

Does using personalization actually work? This section covers how to test vs. no name, or a "static" email vs. one with dynamic content blocks. This proves if your 'custom cargo' is worth the effort.

4 questions in this topic

Questions about Testing Personalization & Dynamic Content

How can I A/B test personalization strategies? Should I test personalized vs. non-personalized versions? How do I measure the uplift from personalization? Can dynamic content blocks be A/B tested?