Skip to main content
Self-Asserted vs Verified BIMI — Understand VMC requirements and provider acceptance rules. Learn More →

What is the difference between self-asserted and verified BIMI?

Self asserted BIMI does not use a VMC. Only some providers accept it.

Verified BIMI uses a VMC and is accepted by major providers such as Gmail.

Verified BIMI is the authenticated and certified version of the brand’s identity.

Need personalized help?

Get a personalized explanation for your specific email setup. Open an AI assistant with your question pre-loaded — just add your details and send.