Do triggered emails bypass spam filters?

Myth: Triggered emails automatically avoid spam filters.

Reality: Triggered emails go through the same filters as all email.

What filters evaluate: Sender reputation (domain, IP). Content characteristics. Authentication (SPF, DKIM, DMARC). Engagement history. All of these apply equally to triggered and batch email.

Why triggered emails often perform better: Higher engagement from relevance and timing. Expected by recipients (transactional, requested). Better content-to-recipient match. These positive signals build reputation over time.

When triggered emails can have problems: New domain/IP without established reputation. Content that triggers spam filters. Sending to dormant or unengaged recipients. Technical issues (authentication failures).

Best practices: Maintain same deliverability standards for all email. Do not assume triggers exempt from filtering. Monitor triggered email placement separately.

Filters do not distinguish by trigger type. They evaluate each message on its merits.