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Data Provenance & Enrichment Risk

Where did this data come from? Provenance is your data's origin story. This section covers the extreme risk of using "enriched" or "third-party" data, which can poison your list with "stowaways" (spam traps and complainers).

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Questions about Data Provenance & Enrichment Risk

What is data provenance? Why is it important to track where email addresses came from? What are the risks of using third-party data enrichment services? How can I ensure enriched data complies with privacy laws? What documentation should I keep regarding data sources?