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Suppression Lifecycle (Legal vs. Ops)

The "Do Not Board" list. This section covers the critical importance of a suppression list—your master "do not mail" file. We'll cover why unsubscribes and hard bounces must be permanently suppressed to avoid legal and reputation disasters.

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Questions about Suppression Lifecycle (Legal vs. Ops)

What's the difference between legally required suppression (e.g., unsubscribes) and operational suppression (e.g., bounces)? How should I manage different types of suppressions? Can I ever email someone on a suppression list again?