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Core Concepts (Deliverability vs. Delivery)

The most fundamental concept in the industry. Delivery just means the message was accepted by the server (it "arrived at the port"). "Deliverability" means it actually reached the inbox (it "was allowed to dock"). This section defines that crucial difference.

3 questions in this topic

Questions about Core Concepts (Deliverability vs. Delivery)

What is the difference between email delivery and email deliverability? What is a "delivered" email? Why can delivery rates be high even if inbox placement is low?