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Engagement Signals (Positive/Negative)

Mailbox providers watch how users treat your mail. This section breaks down the Positive Signals (opens, replies, "this is not spam") that build trust, and the Negative Signals (complaints, deletes-without-reading) that destroy it.

5 questions in this topic

Questions about Engagement Signals (Positive/Negative)

What are email engagement signals? What are positive engagement signals for email? (e.g., opens, clicks, replies) What are negative engagement signals for email? (e.g., spam complaints, deletes without opening) How do mailbox providers measure engagement? Why does engagement affect deliverability?