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Engagement Economics (Why it drives filtering)

The business model behind the filter. Why do Gmail and Outlook care about engagement? Because their "product" is a happy user. This section explains the economic incentive that drives modern, AI-powered filtering: show users what they want, hide what they don't.

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Questions about Engagement Economics (Why it drives filtering)

Why do mailbox providers care so much about engagement? How does low engagement lead to emails going to spam? What is the economic incentive for mailbox providers to filter spam? How has engagement-based filtering changed email marketing?