What is brand impersonation?

Brand impersonation occurs when attackers mimic the visual identity, tone, and style of a known organization to gain trust.

They copy logos, colors, layouts, and phrasing to deceive recipients.

It is a counterfeit merchant ship made to resemble a trusted trader. DMARC and visual trust indicators like BIMI help defend against this. BIMI allows verified logos to appear in the inbox once a sender enforces a strict DMARC policy.

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