005.014

Hygiene Strategy & Automation

The "self-cleaning ship." The best hygiene is automated. This section is about building systems that "clean the decks" every single day—automatically sunsetting users, suppressing hard bounces, and verifying new subscribers—all without you lifting a finger.

10 questions in this topic

How to automate list hygiene? How can ESP automations handle suppression logic? How to integrate validation with form signups? How to schedule periodic bulk rechecks? How to merge validation with engagement hygiene? What automation triggers indicate a list-cleaning event? How do CRMs manage suppression at contact level? What is a hygiene dashboard? How to report hygiene metrics to stakeholders? What’s the cost-benefit threshold for revalidation?