What’s “warming back up” after a reputation crash?

Difference from new warmup:

• Starting from negative, not neutral
• May take longer than new warmup
• More scrutiny from providers

Approach:

• Reduce volume dramatically (80-90% reduction)
• Send only to most engaged users
• Even more gradual increase than new warmup
• Extended monitoring period

Timeline:

• Recovery warmup often takes 4-8 weeks
• May never reach previous volumes safely
• Accept that full recovery takes time

Key differences:

• More conservative increase rate
• Longer observation periods
• More restrictive segment selection
• Rebuilding after a crash requires more caution than building from scratch.