How do you determine what caused a reputation loss?
Review complaint data:
- Feedback loop reports showing timing and sources
- Which campaigns or segments generated complaints?
Analyze engagement trends:
- When did engagement start declining?
- Which segments dropped first?
Check for events:
- New list additions
- Reactivation campaigns
- Changed sending frequency
- New content types
- Volume increases
Blocklist timing:
- When were you listed?
- What was sent just before listing?
Cross-reference: Map reputation indicators against sending history to find the trigger.
Detective work: trace back from when reputation fell to what caused it.
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