How do you determine what caused a reputation loss?

Question

Review My Emails · Accepted Answer

Reputation loss root cause analysis: Review complaint data : Feedback loop reports showing timing and sources Which campaigns or segments generated complaints? Analyze engagement trends : When did engagement start declining? Which segments dropped first? Check for events : New list additions Reactivation campaigns Changed sending frequency New content types Volume increases Blocklist timing : When were you listed? What was sent just before listing? Cross-reference : Map reputation indicators aga