Is Gmail Postmaster reputation the same as inbox placement?

• Myth: Postmaster reputation directly equals inbox placement rate.
• Reality: They are related but not identical.

Postmaster reputation:

• Overall domain/IP standing
• Aggregated across all sends
• Influences but does not determine placement

Inbox placement:

• Where specific messages land
• Influenced by reputation
• Also influenced by user-specific factors
• Can vary by recipient

The gap:

• High reputation does not guarantee 100% inbox
• Low reputation does not mean 0% inbox
• Individual user behavior affects their inbox
• Reputation is one input to placement decisions, not the only one.

Good port authority rating helps, but each shipment is also inspected individually.