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Optimization Cycle

The "virtuous cycle" of improvement. Testing isn't a "one-time" thing. This section explains the optimization cycle: Test -> Measure -> Learn -> Iterate. A good captain is always trimming the sails.

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Questions about Optimization Cycle

What is the process for continuous email optimization? Hypothesis -> Test -> Analyze -> Iterate? How do I prioritize what to test? How do I document and share test learnings?