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Common Testing Mistakes

The "rookie errors" that invalidate your results. This section covers the biggest pitfalls, like testing too many things at once (you don't know what worked), not using a control group, or not waiting for statistical significance.

6 questions in this topic

Questions about Common Testing Mistakes

What are common errors in A/B testing? Testing too many variables at once? Not reaching statistical significance? Ignoring external factors (e.g., holidays)? Not segmenting test results? Stopping tests too early?