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015.007

Bounce Management & Retry Logic

What to do with a (soft) bounce? This section covers retry logic—the "auto-pilot" in your MTA that knows to "try again in 15 minutes," then "1 hour," then "4 hours" before finally giving up.

4 questions in this topic

Questions about Bounce Management & Retry Logic

How many times should my system retry sending after a soft bounce? What is a good retry schedule (e.g., increasing intervals)? When should I stop retrying and suppress the address? Does my ESP handle retry logic automatically?