Shared vs Dedicated IPs

Choosing your "port of origin." A Shared IP is like a public harbor where thousands of senders (ships) sail from; their reputations are blended. A Dedicated IP is your own private dock; its reputation is 100% yours to build or destroy.

15 questions in this topic

What is a shared IP address for email sending? What is a shared IP? What are the pros and cons of shared IPs? What are the pros and cons of dedicated IPs? When should I consider getting a dedicated IP? How does IP choice affect sender reputation? How do ESPs decide which IPs to use for your account? How does reputation behave on a shared IP? How do dedicated IPs help large senders? How do you request a dedicated IP? What volume is needed before using a dedicated IP? How do ESPs monitor IP health? What happens when an IP gets blocklisted? How can IP warming be automated by ESPs? When should you revert from dedicated to shared IPs?

Questions about Shared vs Dedicated IPs