List Decay & Churn
The "magic stat" of list health. A healthy email list will still decay by 20-30% per year. People change jobs, abandon addresses, and opt-out. This "churn" is normal, and it's why new, healthy acquisition is essential.
The "magic stat" of list health. A healthy email list will still decay by 20-30% per year. People change jobs, abandon addresses, and opt-out. This "churn" is normal, and it's why new, healthy acquisition is essential.