Compliance & Legal Hygiene

Keeping the "official ship's log." Hygiene isn't just for deliverability; it's for the law. This section covers keeping the "logs" (proof of consent, date of opt-in, IP address) that you need to satisfy "port authorities" like GDPR and CAN-SPAM.

11 questions in this topic

What are the legal responsibilities for list hygiene? How does GDPR treat invalid or stale data? What does “data minimization” mean for email lists? How long can you keep unengaged subscribers legally? What’s the risk of sending to known invalids under CAN-SPAM? What is consent expiry? What is data retention policy for unsubscribes and suppressions? How do you handle DSAR/erasure requests? What’s the difference between suppression and deletion legally? What are lawful grounds for keeping suppression lists? How should hygiene logs be stored for auditability?

Questions about Compliance & Legal Hygiene