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019.008

One-Click Unsubscribe (RFC 8058)

The "easy exit" button. This section explains the header (the "magic" behind "one-click"). It's no longer optional and is now the required way to honor unsubscribes to comply with the 2024 mandates.

5 questions in this topic

Questions about One-Click Unsubscribe (RFC 8058)

What is RFC 8058? How does one-click unsubscribe work technically? (List-Unsubscribe header) Is one-click unsubscribe required by Gmail/Yahoo? How do I implement the List-Unsubscribe header correctly? Does this replace the unsubscribe link in the email body?