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Bulk Sender Requirements (Gmail/Yahoo 2024)

The "new laws of the sea." This section is a deep dive into the 2024 mandates from Gmail & Yahoo. Senders must use DMARC, provide a one-click unsubscribe, and stay under a low complaint threshold. This is the 'new normal' for all sailors.

7 questions in this topic

What are the key requirements introduced by Gmail and Yahoo in 2024? Who do these requirements apply to? (Bulk senders definition) What authentication is required (SPF, DKIM, DMARC)? What are the requirements for easy unsubscribe? What is the spam complaint rate threshold? What are the consequences of non-compliance? How do I check if I'm compliant?