How to prevent “backslide” after partial recovery?
Maintain discipline:
- Do not rush to full volume
- Keep monitoring even as things improve
- Stay conservative longer than necessary
Avoid temptations:
- Resist pressure to send to everyone
- Do not add risky segments prematurely
- Do not increase frequency too fast
Watch for warning signs:
- Small metric dips that could worsen
- Engagement trends flattening
- Complaint upticks
Build in buffers:
- Stay below pre-crisis volume even after recovery
- Keep highest-risk segments excluded permanently
- Maintain conservative practices as new normal
- Partial recovery can reverse quickly if discipline slips.
- Do not declare victory too soon. Maintain caution until fully clear.
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