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How to prevent “backslide” after partial recovery?

Maintain discipline:

  • Do not rush to full volume
  • Keep monitoring even as things improve
  • Stay conservative longer than necessary

Avoid temptations:

  • Resist pressure to send to everyone
  • Do not add risky segments prematurely
  • Do not increase frequency too fast

Watch for warning signs:

  • Small metric dips that could worsen
  • Engagement trends flattening
  • Complaint upticks

Build in buffers:

  • Stay below pre-crisis volume even after recovery
  • Keep highest-risk segments excluded permanently
  • Maintain conservative practices as new normal
  • Partial recovery can reverse quickly if discipline slips.
  • Do not declare victory too soon. Maintain caution until fully clear.
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