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Apple Mail Privacy Protection (MPP)

The "privacy curtain" in the inbox. MPP is a feature that hides the user's IP address and pre-loads all images, making "open tracking" and "geo-location" unreliable. This section explains how it works and how it's forcing the entire industry to adapt.

6 questions in this topic

Questions about Apple Mail Privacy Protection (MPP)

What is Apple Mail Privacy Protection (MPP)? How does MPP work? (Image proxying, IP obfuscation) How does MPP affect open rate tracking? How does MPP affect location tracking? How should email marketers adapt to MPP? Does MPP affect other metrics like clicks?