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AMP & Interactivity

The "email as an app" future. AMP for Email is a new technology that allows users to take actions (like RSVP, browse a carousel, or fill out a form) inside the email itself, without leaving their inbox. This section explores this cutting-edge tech.

11 questions in this topic

What is AMP for Email? What are AMPHTML advantages and risks? How does AMP affect deliverability? Which providers support AMP (Gmail, Yahoo, Mail.ru)? How do fallback versions work? How to validate AMP markup? What’s the difference between interactivity (CSS) and AMP actions? What are security limitations of AMP emails? What analytics data can AMP collect? What are best practices for AMP emails with interactive elements? What is AMPHTML vs traditional HTML email?