Human Factors & Process Errors in Recovery

How did this happen? Was it a "human error" (like a new marketing manager buying a list) or a "process error" (like a broken automated suppression)? This section covers the "post-mortem" to ensure the mistake never happens again.

10 questions in this topic

How can marketing mistakes cause deliverability crises? What happens when the wrong list is uploaded? How to recover from sending to unsubscribes or traps? How to identify a compromised sending account? How to detect hacked ESP or phishing abuse? How to respond to abuse desk notifications? How can “too many automations” cause fatigue-based filtering? How can poor suppression hygiene trigger blocks? How can shared logins or untracked changes complicate debugging? How to implement internal QA and approval workflows to prevent repeats?

Questions about Human Factors & Process Errors in Recovery