Common Automation Errors

The "rookie mistakes" that sink your workflows. This section covers the most common errors, like broken dynamic content (showing ), "leaky" triggers (sending the wrong mail to the wrong person), and "zombie" automations (old workflows you forgot to turn off).

11 questions in this topic

What are the most common automation mistakes? What’s a trigger loop? What happens when automation conditions overlap? How can missing suppression logic cause multiple sends? How can outdated segments cause misfires? How can testing with live data break automations? What happens when event data arrives late? What’s the risk of broken personalization in automations? What’s the impact of timezone misalignment? What’s “stuck flow” or “dead-end” logic? How do you detect automation fatigue across multiple flows?

Questions about Common Automation Errors