Feedback Loops (FBLs)

How to see your score. This section covers the tools you can use to monitor your reputation, from third-party "scores" (like Validity's Sender Score) to the "magic" dashboards from the providers themselves (Google Postmaster Tools).

16 questions in this topic

What is an email Feedback Loop (FBL)? How do FBLs work? Which mailbox providers offer FBLs? (e.g., Outlook JMRP, Yahoo CFL) How do I sign up for FBLs? What information do FBL reports contain? Why is processing FBL data important? Does Gmail have a traditional FBL? (Hint: Google Postmaster Tools) What is the difference between standard and aggregate FBLs? How do FBLs notify senders of complaints? What’s the difference between global unsubscribe and FBL suppression? What’s the difference between “user complaint” and “ISP complaint”? How does Gmail’s “report spam” button data feed into filtering? What’s the difference between feedback loop data and Postmaster Tools data? How can you verify FBL integration is working? How do aggregated FBLs (like Microsoft’s ARF) differ from individual ones? What’s the difference between complaint feedback vs bounce feedback?

Questions about Feedback Loops (FBLs)