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013.011

Testing Segmentation Strategies

Testing who you send to. This section covers testing the segment itself. For example, "Does our 'Active in 30 Days' segment respond better if we also filter it by 'purchased in the last 6 months'?" This is how you refine your audience.

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Questions about Testing Segmentation Strategies

Can segmentation approaches be A/B tested? How do I test the effectiveness of different segments? How do I measure segment performance against a control group?